Meme Halford
Brand Partnerships · Sponsorship Strategy · Experiential Marketing
Seasoned professional with extensive experience in architecting enterprise sponsorship ecosystems, high-value commercial agreements, and premium experiential marketing programs across sports, entertainment, and luxury brand environments.
Proficient in driving global partnership strategies that align brand positioning with revenue growth, audience engagement, and long-term commercial value creation. Skilled in managing multimillion-dollar sponsorship portfolios, leading high-stakes negotiations, and aligning senior stakeholders across marketing, sales, and executive teams. Adept at developing integrated experiential and cross-channel campaigns that transform sponsorship rights into impactful brand storytelling. Competent in applying data-driven insights and ROI frameworks to optimize performance, strengthen renewals, and scale global brand growth.
City National Bank
- —Pioneered the organization's inaugural sports and entertainment sponsorship platform while instituting partnership intake governance processes and evaluation scorecards, enhancing investment selection criteria and strategic decision-making.
- —Oversaw a diverse portfolio of more than 25 sponsorship properties designed to support business-to-business relationship development and consumer brand awareness through integrated activations, hospitality programs, and experiential marketing initiatives.
- —Maximized more than $75M in contracted partnership value through stewardship of over $15M in annual sponsorship investments supporting sports, entertainment, and cultural alliance strategies.
Nestlé International Premium Waters
- —Elevated premium beverage brand visibility across retail, e-commerce, and digital ecosystems through execution of integrated experiential marketing and partnership initiatives.
- —Enhanced competitive positioning and marketing effectiveness through analysis of campaign performance, marketplace intelligence, and evolving consumer engagement trends.
- —Managed product placement initiatives across film, television, and entertainment platforms, driving earned media exposure and strengthening brand presence through culturally relevant storytelling opportunities.
The Recording Academy / GRAMMY Awards
- —Delivered more than $7M in sponsorship revenue through the cultivation of multi-year brand partnerships, driving both new business acquisition and partner renewals across GRAMMY properties.
- —Accelerated audience engagement and sponsorship visibility through the development and execution of national marketing campaigns aligned with measurable business growth objectives.
- —Produced large-scale experiential activations encompassing digital media integrations, sweepstakes campaigns, VIP hospitality programs, promotional initiatives, and custom entertainment events.
Music Industry
- —Foundational roles in A&R, artist development, and entertainment operations across Virgin Records, Island Def Jam Records, and Aftermath Entertainment.
- —Built foundational expertise in talent relations, event production, project management, artist development, and budget oversight while supporting high-profile recording artists, executives, and entertainment initiatives.
- Sponsorship Strategy
- Brand Partnerships
- Experiential Marketing
- Hospitality Operations
- Cross-Functional Leadership
- Partner P&L Management
- Entertainment
- Music
- Sports
- Financial Services
- Luxury & Hospitality
- CPG