Meme Halford
Integrated Brand & Partnerships Executive
Studio City, CA 91604 · mshalford@gmail.com · (810) 241-9836
Current Resume · PDF
Integrated Brand & Partnerships Executive with extensive experience architecting enterprise sponsorship ecosystems, strategic partnerships, premium experiential programs, and culturally relevant brand platforms across sports, entertainment, luxury, and consumer markets.
Proficient in building and managing premium partner and client relationships, leading complex negotiations, and translating business objectives into integrated brand marketing, experiential, creator, influencer, and entertainment campaigns. Skilled at aligning marketing, sales, agency, and executive stakeholders to drive audience engagement, brand growth, commercial value, partner satisfaction, retention, and lasting relationship value. Applies data informed insights, AI enabled marketing tools, and ROI frameworks to optimize partnership performance, marketing investment, and measurable business outcomes.
- •Built enterprise partnership ecosystems across sports, entertainment, cultural, and luxury platforms, connecting brand positioning, audience engagement, experiential activation, and business objectives for City National Bank.
- •Delivered more than $7M in GRAMMY sponsorship revenue by cultivating multiple year brand partnerships and aligning global brands including Gucci, Delta Air Lines, and Mastercard with entertainment, experiential, and integrated marketing initiatives.
- •Cultivated $1.3M in incremental business growth for the Recording Academy while preserving full client retention through executive relationship management, bespoke hospitality, networking, and luxury engagement programs.
- •Positioned S.Pellegrino, Acqua Panna, and Perrier through integrated experiential, creator, influencer, celebrity, product placement, and cultural marketing initiatives spanning culinary, fashion, film, music, retail, ecommerce, and digital channels.
City National Bank, Los Angeles, CA
Led enterprise brand partnership strategy and portfolio management across a $15M+ sponsorship portfolio, serving as senior relationship lead across partner strategy, negotiations, activation, executive engagement, performance management, renewals, and measurement. Connected partnerships to corporate marketing, business development, brand positioning, and client relationship objectives across sports, entertainment, and cultural platforms.
- •Managed $75M in contracted partnership value through stewardship of $15M+ in annual sponsorship investments, balancing partner needs, enterprise priorities, brand objectives, and lasting relationship value.
- •Oversaw over 15K annual hospitality assets across premier venues, strengthening client acquisition, account development, banker relationship management, executive networking, and partner value delivery.
- •Managed a diverse portfolio of 25+ sponsorship properties supporting B2B relationship development and consumer brand awareness through integrated activations, hospitality programs, experiential marketing, and partner engagement.
- •Expanded the flagship partnership portfolio by acquiring the LA Lakers and LA Galaxy while managing established partner relationships across premier sports, entertainment, awards, and cultural properties.
- •Led partnership lifecycle management from opportunity development and negotiation through onboarding, activation, issue resolution, performance reporting, paid and social media optimization, renewal strategy, and executive relationship management.
- •Partnered with paid media, social, content, and creative teams to optimize sponsorship activations, amplify partner campaigns, extend audience reach, and align media investment with enterprise marketing objectives.
- •Pioneered an inaugural sports and entertainment sponsorship platform and established intake governance, evaluation scorecards, and analytics frameworks to improve investment selection, partner alignment, and marketing effectiveness.
- •Integrated AI enabled tools into marketing and partnership workflows to accelerate research, competitive intelligence, partner and audience analysis, brief development, performance reporting, and strategic recommendations across the enterprise portfolio.
Nestlé International Premium Waters, Los Angeles, CA
Led integrated experiential marketing and sponsorship execution across multiple channels, synchronizing campaign timelines, creative workflows, external partner communications, and onsite activation. Managed relationships with creators, influencers, celebrities, talent, entertainment partners, and experiential vendors while translating brand strategy into culturally relevant consumer experiences.
- •Elevated premium beverage brand visibility across retail, ecommerce, digital, entertainment, and experiential ecosystems through integrated marketing and strategic partnership initiatives.
- •Optimized campaign and partner performance through analysis of campaign analytics, marketplace intelligence, consumer engagement trends, and evolving cultural signals, translating insights into marketing recommendations.
- •Developed and managed creator, influencer, celebrity, and talent partnerships, extending brand storytelling across entertainment, culinary, fashion, social, experiential, and cultural channels.
- •Managed product placement partnerships across film, television, and entertainment platforms, driving earned media exposure and strengthening brand relevance through culturally aligned storytelling opportunities.
The Recording Academy, Santa Monica, CA
Led Brand Partnerships portfolio across GRAMMY properties, managing strategic client and partner relationships while integrating entertainment partnerships, sponsorship, experiential activation, digital engagement, and commercial objectives. Led an eight member cross functional partnership team across business development, brand activation, client management, and measurable commercial outcomes. Administered multimillion dollar sponsorship budgets and optimized partnership investment and profitability.
- •Managed multiple year brand relationships from business development and partnership strategy through negotiation, activation, executive relationship management, renewal, and retention, delivering more than $7M in sponsorship revenue.
- •Strengthened global client and industry relationships through executive representation at entertainment events and producing live experiences supported by $150K to $500K budgets.
- •Collaborated with leadership to commercialize Grammy.com and affiliated platforms, expanding digital partnership and revenue opportunities.
- •Developed integrated national marketing campaigns spanning paid media, social, digital, experiential, and entertainment channels, partnering with internal and agency media teams to maximize audience reach, engagement, and partner value.
- •Produced integrated partner activations across paid, social, digital, experiential, sweepstakes, VIP hospitality, promotional, and custom entertainment channels, optimizing media and audience engagement opportunities.
- Integrated Brand & Partnerships Strategy
- Strategic Partnerships & Alliances
- Partner & Account Management
- Sponsorship Strategy
- Partnership Negotiation & Renewals
- Experiential & Event Marketing
- Creator, Influencer & Talent Partnerships
- Entertainment Marketing
- Integrated Brand Campaigns
- Brand Strategy & Positioning
- Cross Functional Leadership
- Client & Stakeholder Management
- Marketing Analytics & ROI
- Audience & Market Insights
- AI Enabled Marketing Strategy
- Portfolio & Investment Management
Bachelor of Arts in Communication, Minor in Business Administration
Michigan State University, East Lansing, MI