MEME HALFORD
Brand Partnerships & Experiential Marketing Leader
Entertainment • Sports • Financial Services • Experiential Marketing
Building Strategic Partnerships at the Intersection of Entertainment, Culture & Business
A professional at the intersection of culture and commerce.
Meme Halford is a Brand Partnerships and Experiential Marketing executive with more than 15 years of experience developing strategic partnerships at the intersection of entertainment, sports, music, culture, and business. Throughout her career, she has led multimillion-dollar sponsorship portfolios and transformative brand collaborations for organizations including the GRAMMY Awards, City National Bank, and Nestlé.
Known for combining strategic thinking with creative execution, Meme has built programs spanning sponsorship strategy, experiential marketing, hospitality, content creation, business development, and integrated brand campaigns that drive measurable business impact and cultural relevance.
A trajectory through some of the most influential brands and institutions.
- 2023 – 2025
City National Bank
Sponsorships, Partnerships & Experiential Marketing LeaderStewarding $15M+ in annual partnership budgets across entertainment, sports and the arts. Designed enterprise hospitality programs activating 15,000+ premium assets annually.
- 2021 – 2023
Nestlé
Brand & Experiential MarketingLed on-the-ground brand experiences across multiple consumer categories.
- 2010 – 2020
The Recording Academy / GRAMMY Awards
Strategic PartnershipsArchitected partnership platforms for music's most prestigious moments. Generated $7M+ in sponsorship revenue while protecting cultural integrity.
- Foundation
Music Industry
BeginningsDeveloped a deep understanding of the music industry talent, and culture from within the recording studios, record labels, and live experiences where artists, brands, and audiences intersect.
Career Portfolio.
A curated deck of partnerships and activations spanning entertainment, sports, financial services and luxury hospitality. View in browser, open fullscreen or download.
Leadership is the discipline of translating culture into commerce—with rigor.
Cross-Functional Leadership
Aligning marketing, sales, legal and creative teams behind a single partnership thesis.
Measurable Business Impact
Every partnership ladders to revenue, brand equity or customer lifetime value.
Culture × Commerce
Authentic cultural participation is the new sponsorship—and the most defensible.
Strategic Innovation
Pioneering activation formats before they become category conventions.
Team Development
Building operators who think like investors and brand stewards.
Operator Discipline
$15M+ budgets deployed with the same care as a portfolio of investments.