Mastercard × GRAMMY Awards
Business Objective
Create exclusive experiences that reinforced Mastercard's Priceless platform while increasing cardholder engagement.
Activation Highlights
Priceless Experiences
Money-can't-buy moments engineered around Music's Biggest Night.
Artist Meet & Greets
Curated cardholder access to GRAMMY-nominated talent.
VIP Hospitality
Premium hospitality programs for top-tier cardholders and partners.
Exclusive Access Programs
Tiered access activations across GRAMMY Week events.
GRAMMY Week Events
Integrated brand presence across the official GRAMMY Week calendar.
My Leadership
- Partnership Lead
- Activation strategy
- Event production
- Stakeholder communications
- Contract fulfillment
Key Results
01
Cardholder engagement lift
02
Premium brand integration
03
Multi-touchpoint Priceless activations
04
Elevated VIP hospitality program