Mastercard × GRAMMY Awards
The Strategic Opportunity
Priceless experiences and VIP hospitality programs reinforcing the Mastercard cardholder platform during GRAMMY Week.
Strategic Approach
Connected the business objective to the right audience, property and asset mix, then aligned partner teams around integrated execution and measurable impact.
- Business Objective
- Audience
- Property
- Assets
- Activation
- Measurement
Create exclusive experiences that reinforced Mastercard's Priceless platform while increasing cardholder engagement.
Exclusive moments engineered around Music's Biggest Night.
Curated cardholder access to GRAMMY nominated talent.
Premium hospitality programs for premier cardholders and partners.
Tiered access activations across GRAMMY Week events.
Integrated brand presence across the official GRAMMY Week calendar.
- Partnership Lead
- Activation strategy
- Event production
- Stakeholder communications
- Contract fulfillment
Cardholder engagement lift
Premium brand integration
Multiple touchpoint Priceless activations
Elevated VIP hospitality program