IBM Watson × GRAMMY Awards
The Strategic Opportunity
GRAMMY Insights powered by IBM Watson, AI driven fan engagement and live storytelling at Music's Biggest Night.
Strategic Approach
Connected the business objective to the right audience, property and asset mix, then aligned partner teams around integrated execution and measurable impact.
- Business Objective
- Audience
- Property
- Assets
- Activation
- Measurement
Showcase IBM Watson's AI capabilities through GRAMMY Insights powered by IBM Watson, an innovative fan engagement and content platform that connected technology, music, and culture around Music's Biggest Night.
GRAMMY Insights powered by IBM Watson
GRAMMY Insights powered by IBM Watson was the flagship fan engagement and data informed content experience of the partnership. Leveraging Watson's artificial intelligence, the platform analyzed millions of music conversations across social media, predicted trends, and generated unique audience insights, from red carpet fashion analysis to lyric tone analysis, bringing fans closer to the GRAMMY Awards through live, AI powered storytelling.
- Partnership Lead
- GRAMMY Insights platform integration
- Event execution
National media coverage for GRAMMY Insights powered by IBM Watson
AI driven innovation showcase positioning Watson at the intersection of music and technology
Elevated fan engagement through live AI powered insights and content
Thought leadership positioning for IBM as the Official AI Partner of the GRAMMY Awards