Delta Air Lines × GRAMMY Awards
Delta sought to deepen its relationship with music fans and entertainment industry professionals while leveraging the prestige of the GRAMMY Awards.
- —Increase brand affinity
- —Reward loyalty customers
- —Connect with entertainment audiences
- —Create exclusive experiences
Developed a partnership ecosystem spanning hospitality, customer engagement, travel experiences, and exclusive access opportunities tied to Music's Biggest Night.
Curated premium hospitality experiences for artists, executives, and high-value customers.
Created sweepstakes, travel packages, and exclusive access opportunities connected to the GRAMMY Awards.
Extended GRAMMY storytelling through Delta-owned media channels and customer touchpoints.
- Partnership Lead
- Sponsorship activation oversight
- Hospitality execution
- Contract fulfillment
- Executive stakeholder management
Multi-year strategic partnership
Millions of customer touchpoints
Premium hospitality experiences
Increased entertainment industry engagement
Elevated customer loyalty experiences