Delta Air Lines × GRAMMY Awards
The Strategic Opportunity
Developed a partnership ecosystem spanning hospitality, customer engagement, travel experiences, and exclusive access opportunities tied to Music's Biggest Night.
Strategic Approach
Connected the business objective to the right audience, property and asset mix, then aligned partner teams around integrated execution and measurable impact.
- Business Objective
- Audience
- Property
- Assets
- Activation
- Measurement
Delta sought to deepen its relationship with music fans and entertainment industry professionals while leveraging the prestige of the GRAMMY Awards.
- •Increase brand affinity
- •Reward loyalty customers
- •Connect with entertainment audiences
- •Create exclusive experiences
Developed a partnership ecosystem spanning hospitality, customer engagement, travel experiences, and exclusive access opportunities tied to Music's Biggest Night.
Curated premium hospitality experiences for artists, executives, and premium customers.
Created sweepstakes, travel packages, and exclusive access opportunities connected to the GRAMMY Awards.
Extended GRAMMY storytelling through Delta media media channels and customer touchpoints.
- Partnership Lead
- Sponsorship activation oversight
- Hospitality execution
- Contract fulfillment
- Executive stakeholder management
Multiple year strategic partnership
Millions of customer touchpoints
Premium hospitality experiences
Increased entertainment industry engagement
Elevated customer loyalty experiences