City National Bank × Tony Awards
Business Objective
Position City National Bank as a champion of Broadway and the Official Bank of the Tony Awards.
Key Activation
First Impressions Camera
Following their Tony Award win, recipients were escorted directly from the stage to City National Bank's exclusive First Impressions Camera experience. The activation captured authentic, unscripted reactions from winners moments after receiving Broadway's highest honor, creating compelling content that celebrated artistic achievement while positioning City National Bank at the center of one of theatre's most prestigious cultural moments.
🏆 2026 Webby Award Nominee
Watch the First Impressions Experience
Gallery
My Leadership
- Partnership Lead
- Executive stakeholder management
- Creative development
- Content production
- Hospitality oversight
Key Results
01
Webby Award-nominated content
02
Authentic winner-moment storytelling
03
Premium Broadway hospitality
04
Elevated brand association with Broadway
05
Significant earned social engagement