City National Bank × Actor Awards
The Strategic Opportunity
Positioning City National Bank at the center of Hollywood's most prestigious celebration of acting talent as the Official Bank of the SAG AFTRA Actor Awards.
Strategic Approach
Connected the business objective to the right audience, property and asset mix, then aligned partner teams around integrated execution and measurable impact.
- Business Objective
- Audience
- Property
- Assets
- Activation
- Measurement
Position City National Bank as a trusted financial institution deeply connected to the entertainment industry by leveraging the prestige and cultural relevance of the Actor Awards.
- •Strengthen relationships with entertainment industry decision makers and premium clients.
- •Increase visibility among actors, producers, writers, directors, agents, managers, and studio executives.
- •Showcase City National Bank's commitment to supporting the arts and creative community.
- •Create premium hospitality and access opportunities that deepen client engagement.
First Impressions Camera & Statuette Engraving Station
The First Impressions Camera served as one of the first official media stops inside the backstage press area. Immediately after receiving their Actor Award, winning actors participated in authentic after win interviews and content capture moments. The activation generated premium digital content while creating a highly visible branded experience for City National Bank within one of entertainment's most celebrated award shows.
Watch on InstagramVIP seating, exclusive backstage access, and executive client entertainment surrounding Hollywood's most prestigious celebration of acting talent.
Celebrity interactions, red carpet experiences, and industry networking opportunities with actors, producers, and creative leaders.
Social media amplification, exclusive backstage content, and brand storytelling opportunities extending the partnership beyond the live event.
- Partnership Lead
- Collaborated across marketing, communications, client development, agency, production, and entertainment industry stakeholders.
- Oversaw hospitality planning, executive hosting, talent engagement experiences, and VIP client engagement.
- Guided development of branded content opportunities that extended the partnership beyond the live event.
- Ensured all sponsorship assets aligned with broader business development and relationship building objectives.
Elevated brand positioning among Hollywood's most influential entertainment institutions.
Premium client engagement through exclusive experiences with entertainment industry clients and prospects.
Premium digital and social content generated through celebrity participation and backstage storytelling.
Earned media exposure expanded through Actor Awards related coverage and social amplification.
Deeper industry relationships with actors, agents, producers, executives, and creative leaders.