City National Bank × Professional Sports Portfolio
The Strategic Opportunity
Negotiated Official Bank partnerships across the NBA, MLS, and NHL, the Los Angeles Lakers, LA Galaxy, and Vegas Golden Knights, building integrated B2B and B2C sponsorship platforms.
Strategic Approach
Connected the business objective to the right audience, property and asset mix, then aligned partner teams around integrated execution and measurable impact.
- Business Objective
- Audience
- Property
- Assets
- Activation
- Measurement
Position City National Bank as the Official Banking Partner of premier professional sports franchises, building integrated B2B and B2C relationships that drive client engagement, VIP hospitality, and brand awareness among affluent sports and entertainment audiences.
- •Los Angeles Lakers, NBA premier partnership.
- •LA Galaxy, MLS major league partnership.
- •Vegas Golden Knights, NHL premier partnership.
- •Expand visibility among affluent sports and entertainment audiences.
- •Convert sponsorship investment into measurable business development outcomes.
Integrated Enterprise Sponsorship Platforms
Each franchise agreement was structured to blend brand visibility, client entertainment, and business development into a single enterprise platform. Negotiated assets spanned inside arena branding and premium signage, suite and premium seating access, and player meet and greet experiences; hospitality experiences, executive suites, VIP game and event access, and premium concierge services; and social and digital content, community engagement programs, and executive networking opportunities.
Inside arena branding and premium signage, suite and premium seating access, and player meet and greet experiences across each franchise's home venue.
Hospitality experiences and executive suites, VIP access to games and events, and premium concierge services for clients and prospects.
Social and digital content, community engagement programs, and executive networking opportunities tied directly to commercial objectives.
- Partnership Lead
- Sourced, structured, and negotiated the professional sports partnership portfolio across the NBA, MLS, and NHL.
- Defined asset packages spanning within venue branding, premium hospitality, digital content, and community programming.
- Aligned sponsorship investment with enterprise marketing, client development, and business development objectives.
- Managed franchise, agency, and internal executive stakeholders through negotiation and contract completion.
Official Bank positioning across three premier professional sports franchises.
Integrated platforms blending brand visibility, client entertainment, and business development.
Year round client engagement inventory across NBA, MLS, and NHL properties.
Expanded brand awareness among affluent sports and entertainment audiences.
Scalable sponsorship framework spanning multiple leagues and markets.