City National Bank × GRAMMY Awards
The Strategic Opportunity
Premium backstage storytelling and executive hospitality powering City National Bank's GRAMMY partnership.
Strategic Approach
Connected the business objective to the right audience, property and asset mix, then aligned partner teams around integrated execution and measurable impact.
- Business Objective
- Audience
- Property
- Assets
- Activation
- Measurement
Leverage the bank's deep roots within the entertainment industry to strengthen relationships with clients and prospects through premium access and exclusive experiences.
First Look Camera
As part of City National Bank's GRAMMY Awards partnership, the First Look Camera captured exclusive reactions from artists, presenters, and industry leaders immediately following key GRAMMY moments. The activation created premium branded content that extended the partnership beyond the event itself, delivering authentic storytelling opportunities while reinforcing City National Bank's longstanding commitment to the music industry.
- Partnership Lead
- Hospitality program oversight
- Executive hosting
- Activation execution
- Content strategy
Premium backstage content franchise
Deepened client & prospect relationships
Executive hosting at MusiCares & Clive Davis Gala
Integrated GRAMMY Week hospitality
Strengthened entertainment industry positioning