City National Arena × Vegas Golden Knights
The Strategic Opportunity
Building naming rights for the Vegas Golden Knights training facility, paired with T Mobile Arena assets to create a throughout the year NHL brand platform in Las Vegas.
Strategic Approach
Connected the business objective to the right audience, property and asset mix, then aligned partner teams around integrated execution and measurable impact.
- Business Objective
- Audience
- Property
- Assets
- Activation
- Measurement
Establish a permanent, continuous brand presence with an expansion NHL franchise in one of the fastest growing sports and entertainment markets in the country, beyond game day media alone.
- •Secure building naming rights for the Vegas Golden Knights training facility.
- •Pair facility naming rights with T Mobile Arena suite level assets and Official Bank positioning.
- •Create branded environments used daily by team, media, and community audiences.
- •Build hospitality and community programming inventory in the Las Vegas market.
City National Arena
City National Arena serves as the Vegas Golden Knights' practice facility and a throughout the year community skating destination, placing the brand at the center of daily team operations, media availabilities, youth hockey, and public programming. Branded rink boards, facility signage, and the team's press conference environment extended visibility well beyond game nights, while T Mobile Arena assets and Official Bank of the Vegas Golden Knights positioning carried the platform into the game day experience.
Full building naming rights for the Vegas Golden Knights training facility, including exterior identity, signage, and interior branded environments.
Branded press conference backdrops and rink environments delivering continuous visibility across team media coverage throughout the season.
T Mobile Arena suite level naming rights and inside arena assets connecting the training facility platform to the full NHL game day experience.
- Partnership Lead
- Negotiated building naming rights for the Vegas Golden Knights training facility.
- Structured the companion T Mobile Arena asset package and Official Bank positioning.
- Directed brand identity application across facility signage, rink environments, and media backdrops.
- Managed franchise, venue, and internal executive stakeholders from negotiation through launch.
Permanent facility naming rights with an NHL franchise in the Las Vegas market.
Daily brand presence through team practices, media availabilities, and community skating programs.
Season long earned visibility via branded press conference and rink environments.
Official Bank of the Vegas Golden Knights positioning extended into T Mobile Arena.
A throughout the year platform combining naming rights, hospitality, and community engagement.